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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
bran a:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
bran a:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
-
Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
bran a:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10