Data Mining: The Brains Behind eCRM
Steve McVey - November 6, 2000

Introduction

While customer relationship management (CRM) gets a lot of attention, one important component is often overlooked - how a company effectively uses its existing customer data to improve customer loyalty while also identifying new potential buyers of products and services. Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work...