Marquee Vendors Partner for Deepening Inherent CRM and BI Links
P.J. Jakovljevic - August 17, 2005

Event Summary

The strong connection between business intelligence (BI) and customer relationship management (CRM) is being recognized by companies and vendors alike. In order to extend the customer life cycle and meet customer needs, enterprises are looking beyond mere call lists and focus group information. They are seeking to exploit the vast amounts of information they already have on their customers, in order to build more effective marketing strategies, retain profitable customers, and let go of customer liabilities. Leveraging predictive analysis and other analytics, will enable enterprises to drill deeply into customer and market segmentation and improve product lifecycle management (PLM) to possibly reduce operating costs, enhance customer loyalty and lifetime value, and increase profitability...