A Tectonic Shift in Communications Customer Life Cycle Management
P.J. Jakovljevic - August 4, 2005

Three Tenets of Amdocs' New Go-to-Market Strategy

Amdocs (NASDAQ: DOX) recently unveiled a new marketing philosophy—one so significant that it is touted as the most important development since the company went public in 1998. Amdocs is an Israel-based company that provides billing systems, customer care, and support to communications companies throughout the world. Its corporate paradigm shift aims to give companies stronger, more profitable customer relationships through its comprehensive portfolio of software and services that span the customer life cycle. Boasting an "intentional customer experience", Amdocs claims to help companies cultivate their return on investment (ROI), lower total cost of ownership (TCO), and improve operational efficiencies...