SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
P.J. Jakovljevic - August 11, 2005

SAS and Marketing Automation

Being a technology leader today does not ensure longevity. Companies must continually reinvent themselves in a way that meets the needs of a rapidly changing market, yet reinvention must be balanced, incorporating the relevant aspects of a company that secured its top position in the first place. SAS Institute delivers business analytics solutions, but has been expanding its presence in certain verticals, and has been making a series of well-thought out acquisitions to sustain its technology leadership...