CRM Application Users Are Key to Project Success
Kevin Ramesan - October 22, 2005

The True Story Behind CRM Failure

Many articles about customer resource management (CRM) project failure blame a gargantuan project scope or the software packages themselves. These are certainly among the many good reasons for those failures. However, I am more interested in the internal procedures that lead to some disastrous results. Companies are downplaying the true value of internal communication and training. In this article you will learn a number of industry best practice hints and the four phases before an application reaches its profit peak...