The Web-Enabled Sales Process
Emmett Holt - March 30, 2006

Introduction

Today, nearly every business to business (B2B) information technology company I talk to is mad that its attempts to increase new account sales have failed. This has grown into a huge problem—to the point where a significant number of companies have decided that they are not going to take it any more, and have totally abandoned new account growth strategies. However, by leveraging new technology, understanding the buy cycle value chain and enabling today's self-directed buyer, sales organizations can significantly increase revenue and reduce costs...