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Difficult Conversations: Discussing CRM with Your CEO
Part Two: Elements of the Discussion

Glen S. Petersen - November 24, 2006

Customer relationship management (CRM) systems can boost a company's competitive performance by providing customers with much needed consistency and unity. Because the chief executive officer (CEO) plays a key role in the successful deployment of any implementation, the nature of CRM must be accurately communicated to the CEO...


 
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