How One On Demand Vendor Addresses Its Unique Challenges and Competition
P.J. Jakovljevic - May 14, 2007

Developments detailed in the first three parts of this series lead us to the inevitable challenges that Centive faces. To recap, Centive is now focused solely on the software-as-a-service (SaaS) business model in the enterprise incentive management (EIM) and on demand sales compensation software market. Centive's SaaS approach has attracted substantial attention from the sales and finance departments of many organizations, and has helped renew interest in the largely untapped, small and midsized company EIM market, thereby offering significant growth opportunities. As one of the first entrants in the multi-tenant, on demand EIM market, Centive has established market visibility by winning new clients—thereby earning references and demonstrating value...