Know Thy Market Segment's Price Response
P.J. Jakovljevic - May 18, 2007

Our analysis from early 2006 (please see The Case for Pricing Management and The Rise of Price Management) brings us to the conclusion that almost all companies need to approach the management and optimization of their offerings' (products or services) selling prices, discounting, and potential price increases with the same firmness they use to manage all manufacturing and procurement related costs...