What if Companies Could Use Science to Align Prices to Market and Maximize Margins?
P.J. Jakovljevic - June 6, 2007

Almost all companies need to manage pricing and margins with the same precision and control that they use to manage manufacturing and procurement costs. While there are numerous pricing-related, statistical techniques and process models in the public domain and in academia, getting such systems to work in the real world is no small feat. Areas where this is especially true are the airline, hotel, retail, and business-to-business (B2B) markets. This opportunity has spawned a small group of successful price management vendors that have developed "proprietary" science tailored to the unique data types and selling dynamics found in different segments of B2B and business-to-consumer (B2C) industries...