CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born
Randy Garland - August 27, 2001

A Brief (!) History of CRM

In the early 90's, paralleling the publication of Hammer and Champy's Reengineering the Corporation, there were three Northern California companies that each had similar visions of incorporating BPR (Business Process Reengineering) concepts into Front Office applications. They were set to break down departmental barriers, focus on the customer, and enable corporate workers to serve their customers in new, streamlined, and friendly ways. Those three companies were Clarify, Vantive, and Scopus...