Microsoft Throws .NET At SMEs, With CRM As Bait
P.J. Jakovljevic, Louie Talarico - March 8, 2002

Event Summary

On February 26, <b>Microsoft Corporation</b> (NASDAQ: MSFT) announced it would deliver <b>Microsoft Customer Relationship Management (MS CRM)</b>, the first Microsoft business solution built on its .NET platform later this year, possibly as early as October. The move is Microsoft's latest aim at the business application market for small enterprises, a market it ultimately plans to dominate. Accessible from Microsoft Outlook and the Web, MS CRM is devised to enable small and medium enterprises (SMEs) to build more profitable customer relationships through increased sales effectiveness and consistent customer service. Microsoft touts that the product is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions...