CRM and Technological Solutions: Be the Customer
Randy Garland - June 22, 2002

Introduction

'Be the bagel.' It was a refrain I heard often in a metalworking shop class I took in one of my engineering classes back in college. The purpose of the class was for the students to both design and build an original device of their own creation, with the purpose of helping them understand that engineers can't work in a vacuum, and they need to understand the implications of their design decisions when they send their blueprints down the line to the shop for prototyping and, ultimately, production...