Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery
P.J. Jakovljevic - August 15, 2002

Event Summary

On July 11, Microsoft Corporation (NASDAQ: MSFT), the largest software company in the world, fleshed out the contents of its recently pre-launched Microsoft Customer Relationship Management (Microsoft CRM) offerings for the mid-market, together with an indication of pricing. Earlier this year, the company indicated that it planned to deliver a CRM solution specifically aimed at medium-sized organizations), having already made strides in this prospective and underserved area of business application software, with the April 2001 consummation of purchase of former Great Plains Software at the end of 2000 and a recent announcement of purchase of Navision Software...