CRM For Complex Manufacturers Revolves Around Configuration Software
P.J. Jakovljevic - November 8, 2002

The Situation

The software needs of the complex manufacturing industry require functional products bundled with rapid implementation resulting in quick Return-on-Investment (ROI). Complex manufacturers produce products that are of high variation, have complex features and options, and vary in end-user configuration. They consequently invest significant dollars in product design and have lengthy sales and manufacturing business processes, often requiring collaboration between the customer, sales representatives, and critical back-office experts...