Best Software To Hold Competition At Bay
Part Two: Strategy
P.J. Jakovljevic - December 19, 2002

Best Software Strategy

However, as to address its go-to-market strategy to entice early prospective customers and to keep infinitely content both its customers and partners, on October 1, Best Software announced its strategy to enhance customer interaction and partner programs across its diverse, ever-expanding portfolio of business-management solutions for small-to-mid-sized organizations, including ACT!, Abra, CPASoftware, FAS, MAS 90, MAS 200, MAS 500, MIP, Peachtree and SalesLogix, among others. Best’s CEO Ron Verni addressed the company’s evolving business plans at its first-ever media event bringing together key corporate strategists from across the company. Best Software, created through a series of both horizontal and vertical solutions acquisitions, announced several new programs designed to offer consistent support, and easy migration and integration among some of its widely used and recognized solutions...