The Case of A Boutique Vendor's Benefits of Focus

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The Case of A Boutique Vendor's Benefits of Focus - IRM Corporation
Olin Thompson & P.J. Jakovljevic - January 6, 2003

Introduction

A tightly focused vendor, IRM Corporation (www.irm-net.com ), has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets...

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