Do You Know What are the 'Unintended Consequences' of Your CRM Project?

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Do You Know What are the 'Unintended Consequences' of Your CRM Project?
Jim Mercante - March 22, 2003

Overview

All too often companies look at CRM as a project-oriented endeavor, focusing on time and budget measures as the primary metrics of success. This is especially true in organizations that are still driven by a 'ROI mentality.'..

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