CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure
Part One: The CRM Selection Challenge
Lou Talarico & Kevin Ramesan - April 18, 2003

Introduction

Over the past two years it seems not a week has gone by without an editorial about a failed Customer Relationship Management (CRM) project. Many articles relate CRM failure to the absence and/or weakness of business objectives driving the CRM initiative. Although this is true, many projects fail due to a poor vendor selection procedure...