Welcome to the CRM Mid-Market Abyss-PeopleSoft
Kevin Ramesan - June 26, 2003

Event Summary

TEC reviewed the PeopleSoft Preconfigured Mid-Market Solutions because it has taken an important share in PeopleSoft's overall customer base. With over 1,100 customers from the small and medium enterprise (SME) market, The Pleasanton, California, PeopleSoft (NASDAQ: PSFT), not only establishes its market dominance along with Siebel (NASDAQ: SEBL) and SAP (NASDAQ: SAP) as an enterprise solution provider, but also demonstrates its capability to cater to the mid-sized space and step on the traditional SME vendors' toes. PeopleSoft's strategy in tapping into the potential of the mid-market is based on targeting its Preconfigured Mid-Market Solution to the upper layer of the market. In a recent interview, PeopleSoft mid-market vice president and general manager, Jeffrey Read, defined the mid-market "...as a tale of two markets: companies with simple business requirements and companies with sophisticated business requirements."..