To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned

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To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned
Kevin Ramesan - June 30, 2003

Event Summary

TEC recently interviewed Patrick Hickey, Director SMB Solutions, SAP America and Steffen Fischer, Manager SMB Solutions, BU SMB, SAP Labs in order to get a closer look at SAP mid-market product and sales strategy. SAP is traditionally known as a provider of enterprise solutions for larger organizations capable of undertaking expensive and lengthy application implementations. SAP is the fourth largest software company in the world (after Microsoft, Computer Associates, and Oracle)...

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