RTI's CRM Applications Rivals The Major League Providers
Kevin Ramesan - August 15, 2003

Event Summary

Pursuing our focus on the mid-market CRM vendors, TEC has recently looked at RTI Software, provider of CustomerFirst, SalesFirst and WebFirst. The RTI CRM product line combines front office functionalities covering areas like services, marketing, development, and sales. Michael P. Mallen, Executive Vice President promotes the fact that a single repository makes the entire organization capable of performing collaborative work and to have a single view of customer’s interactions. The Illinois based Software company is targeting the niche industry of software and software/hardware businesses. Amongst other companies like Alstom, Alcatel, Cyborg Systems, and Advanced Visual Systems Inc., RTI has recently added Harris/Baseview Publishing (technology for magazine and newspaper layouts) and Cedar (UK's largest financial management solution provider)...