Data Quality: Cost or Profit?
Kevin Ramesan - March 8, 2004

Market Overview

In the past year, TEC has published a number of articles about data quality. (Poor Data Quality Means A Waste of Money; The Hidden Role of Data Quality in E-Commerce Success; and, Continuous Data Quality Management: The Cornerstone of Zero-Latency Business Analytics.) This time our focus takes us to the specific domain of data quality within the customer relationship management (CRM) arena and how applications such as Interaction from Interface Software can help reduce the negative impact that poor data quality has on a CRM objective...