The Best ACT! Is Still to Come
Kevin Ramesan and Katarina Novatzki - August 31, 2004

Event Summary

Anyone involved in sales during the eighties would surely remember ACT! as the crucial contact management tool. The competition was fuzzy until the dawn of customer relationship management (CRM) when vendors appeared offering new packaged applications that included contact management, marketing automation, sales force automation, and call center management. Now, more than a decade later, the odds dictated that ACT! should have been overshadowed and its market share divided up among the new packaged applications. However, a few acquisitions later ACT! has still managed to maintain its raison d’être, retaining over two million users in North America alone...