Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line
Kevin Ramesan and Katarina Novatzki - September 23, 2004

Product Background

Maximizer Software Inc. is a provider of customer relationship management (CRM) and contact management solutions designed for small to medium enterprises. A worldwide organization with business partners and offices in the Americas; Europe, the Middle East, and Africa (EMEA); and the Asia Pacific, the company once known as Multiactive Software Inc. launched and shipped Maximizer Enterprise 7 in early 2002. Two years later, with the successful execution of a sales growth strategy, the company has adopted the Maximizer brand as a corporate name, as well as a new ticker symbol, and they have introduced version 8, a more enhanced version of Maximizer Enterprise. Even though a large portion of Maximizer Software's current customer base is between 25-50 users, Maximizer Enterprise 8 can also serve the needs of larger organizations. The installed customer base currently includes leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, and the Bank of New York...