Customer Relationship Management Strategies Part One: Changing Your Approach

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Customer Relationship Management Strategies
Part One: Changing Your Approach
Mike Holland and Trinh Abrell - February 14, 2005

Introduction

When most people think of enterprise systems they imagine huge racks of server, large memory banks, and an IT department of hundreds of employees or they picture project plans that can fill a three-ring binder and has implementation time that spans years. Customer relationship management (CRM) systems are thought to be the domain of large international corporations and considered overkill for mid-market companies...

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