BPM Weaves Data And Processes Together For Real-time Revenues
David Cameron - May 30, 2003

Introduction

One customer abandons a product application on a corporate Web site. Another customer starts to configure an online product but gets frustrated and quits. A third stops paying bills on time or contributing to an account. What do these events have in common? The relationship between customer and vendor is at risk, and the customer appears to be close to jumping ship. If that relationship is profitable, then reacting to these events in a timely manner becomes imperative...