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SAP Tries Another, Bifurcated Tack At A Small Guy
P.J. Jakovljevic - April 8, 2002

Event Summary

On March 21, <b>SAP AG</b> (NYSE: SAP), the leading provider of enterprise applications, reported business success at CeBIT conference, including new partnerships and first wins for a new product offering that comprises one part of SAP's recently espoused bifurcated program to more successfully vie for small-to-medium enterprises. SAP, although the market leader, has nonetheless long been regarded too unwieldy and costly for this target market...


 
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