Stalled Oracle Fumbling For A Jump-Start Kit
Part 1: Recent Events
P.J. Jakovljevic - April 12, 2002

Event Summary

On March 27, <b>Oracle Corporation</b> (NASDAQ: ORCL), the largest database provider and one of the largest providers of software applications for e-business, announced it reshuffled the responsibilities of two key executives with a view to revive precipitously dropping sales of its business software applications. Senior vice president Mark Barrenechea will now lead the company's new market development group, which will track installations of the company's applications and will also work with customers and prospects to collect requirements and feed them to the product development department. Barrenechea's goal, the company said, is to make certain that the implementations are successful and that customers become references. Oracle also said that Ron Wohl, the company's executive vice president in charge of building enterprise resource planning (ERP) software, would take on Barrenechea's former duties developing Oracle's customer relationship management (CRM) products and unite those development efforts.<br>&nbsp; <br> <font color="#336699">This is <b>Part 1</b> of a 4-part examination of recent Oracle announcements.<br>&nbsp; <br> <a href="/Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_15_02_1.asp" target="_blank"><b>Part 2</b></a> continues the announcements.<br> <a href="/Research/ResearchHighlights/ERP/2002/04/research_notes/EN_ER_PJ_04_17_02_1.asp" target="_blank"><b>Part 3</b></a> begins a discussion of the Market Impact.<br> <b>Part 4</b> will make User Recommendations.</font>..