Competing Globally—Predicting Demand and Delivering Optimally
Olin Thompson and P.J. Jakovljevic - November 6, 2006

Becoming Globally Competitive

To benefit from globalization (or to meet its threat), a food manufacturer must, above all, be prepared. To sell into new markets, the manufacturer needs to be a better partner, and collaborate with customers who have different needs from its traditional customers. The midsized food manufacturer in particular has to be able to deal with the increased complexity of a global supply chain. Product development must look at non-local issues such as banned ingredients and local label requirements...