The “Gentler” Giant’s Value Proposition to Overcome the “Little Guys’” Perception P.J. Jakovljevic - May 23, 2008
Since its launch less than a year ago, Oracle’s VAD Remarketer Program has been quite successful in recruiting new value-added distributors worldwide. But the real challenges that remain for this software giant have more to do with its image within the market than with its products...
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