Ramco Systems - Diversity Marshaled Through Flexibility
Part 3: Challenges and User Recommendations
P.J. Jakovljevic - December 20, 2001

Challenges

Although throughout its short history Ramco Systems has built its business through the size and strength of its India-based development organization, it has long lacked the sales and marketing skills and references to leverage its strengths, especially in the highly contested and fastidious North American marketplace. Its market awareness outside Asia is limited, and possibly aggravated by only a handful of offices outside Asia. While a good product functionality and technology bundled with a reasonable price tag and short time-to-market should create a powerful value proposition, poor marketing and sales execution may significantly undermine it...