SAP Learns The Ropes Of Fashion/Outfitting
P.J. Jakovljevic - July 31, 2002

Event Summary

The fact that no one, including the market leader, can sleep on its laurels in a demanding but forgiving market, has been possibly the best illustrated in case of SAP AG (NYSE: SAP), the leading provider of business software solutions. As reported in press at the beginning of July, SAP has resumed its aggressive marketing of its SAP AFS (Apparel & Footwear Solutions), specialized applications for apparel and footwear makers, after a 15 months painstaking effort to stabilize and upgrade the software, which initially was a major sore spot and embarrassment for SAP and a source of discomfort and disgruntlement of its early users...