Made2Manage Affirms Its Technological Astuteness
Part 2: Strategy
P.J. Jakovljevic - January 21, 2003

Made2Manage Strategy

In the lower-end discrete assembly-to-order (ATO) manufacturing realm, Made2Manage has found a market with good opportunities, and it has developed most of the part-and-parcels it needs to defend its turf. Thus, while the competition cannot be discounted for Made2Manage's revenue slump, the customers’ ‘no decision’ stance still seems to be the vendor’s biggest adversary. Its primary competition still comes from North American Tier 2/Tier 3 vendors focused on small-to-medium enterprises (SMEs), all of which Made2Manage can in effect compete against, given its target market focus and/or sole Microsoft technology deployment...