SYSPRO - Awaiting Positive IMPACT From Its Brand Unification
Part Three: Challenges and User Recommendations
P.J. Jakovljevic - March 15, 2003

Challenges

Last fall, SYSPRO (formerly the Syspro Group), a privately held global provider of enterprise software for small to medium enterprises (SMEs), with its US headquarters in Costa Mesa, CA (www.syspro.com), announced a new global brand, representing the culmination of more than 18 months of extensive internal market research and preparation. To optimize brand awareness and increase market penetration, the company, SYSPRO and its product, IMPACT Encore, will be branded under the unified SYSPRO name...