The Reinvention of Software Vendors and End-User Value
Olin Thompson - May 9, 2003

Situation

For public application software companies, the phrase, 'not meeting expectations' is the most frequent comment heard by the investment community. In the last quarter, 14 publicly traded software companies have used this phrase in their reports to the market. In most cases, we hear them talking about reinventing themselves into a customer focused business model, a 'Love The Customer' model...