Frantic Merger-Mania Spiced Up With Vendettas Leaves Customers Anxious
Part Two: Analysis Continued
Olin Thompson & Predrag Jakovljevic - June 19, 2003

SAP Benefits

SAP might therefore benefit the most by the saga described in Part One, although it has neither seen nor heard the devil - its shares have soared significantly since Oracle's move. Well, it has recently announced its intentions to target PeopleSoft and J.D. Edwards' users with marketing campaigns that should likely feature 'sweetened' migration deals to its fairly unified and tightly integrated suite running on possibly the widest choice of platforms and technologies. SAP remains the undisputed leader (see Figures 7 & 8) regardless of whether Oracle eats PeopleSoft or PeopleSoft merges with J.D. Edwards, given its nearly Euro7.5 billion (~$8.5 billion and likely more in the future given the expected further drop of $ vs. Euro) in revenues vs. a combined ~$5.2 billion applications revenues of the other three combined. SAP also has the advantage of having the broadest cohesive offering, without a need for any disruptive acquisitions, and no major poor market sentiments like Oracle has repeatedly caused upon itself...