Product Configurators Pave the Way for Mass Customization
Joseph Neelamkavil & Helen Xie - August 21, 2003

Executive Summary

'Mass customization' is the buzzword of the current decade. Customers demand products with lower prices, higher quality and faster delivery; yet they also want products customized to match their unique needs. To meet those challenges, manufacturers need to make a paradigm shift and adapt their business model to be compatible with mass customization...