Commodity Software, Best Practice and Competitive Advantage
Olin Thompson - August 7, 2003

Introduction

If application software has become a commodity, how can a company be better than the competition? Commodity software means all or most of the products have the same functions. Since the vendors strive to provide best practice, practices based on the product will mean a company will have the same practices as their competitors. So, if both you and your competition use software, and application software is a commodity, how can you be better than your competitors?..