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If Software Is A Commodity - Can You Still Win Some Competitive Advantage?
Olin Thompson - September 11, 2003

The Question

If most application software is a commodity (see If Software Is A Commodity...Then What?), why do some companies gain more benefit and competitive advantage than others (see Commodity Software, Best Practice and Competitive Advantage)? Why do two companies in the same industry, using the same application product see two very different results? One gains competitive advantage and the other sees no change or even a loss of competitive position. Maybe it is not just the software...


 
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