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Be Bold with Benefits but Subtle with Pains
Bob Riefstahl - November 3, 2003

Situation

"Bob, what's their compelling reason to buy?" asked Terry my boss. "I'm not 100 percent sure" I replied. I think..."She interrupted me with" When you know, I’m willing to look further at the deal and we'll have a strategy session to determine the appropriate resources. I can’t give you resources on this opportunity unless you can answer that question...


 
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