SAP's Approach to the Retail Market
P.J. Jakovljevic - October 2, 2004

Introduction

There are some interesting dynamics within the retail market segment. On one hand, the market is much less penetrated by enterprise applications than most other economic sectors, in part since retailers have largely been remiss in leaving mainframes and other legacy technologies behind. Also, the sector has shown some resilience even during the recent and possibly still ongoing economic malaise, in part as the consumers have been stretching their credit card balances and limits. Generating more than $3 trillion (USD) annually in sales, retail is the second largest industry in the US, as reported by the US Census Bureau in April 2003...