ICICI-Infotech's North American Strategy for Success
Part Two: Customer Focus and Innovative Pricing
Joseph J. Strub - November 23, 2004

Introduction

ICICI-Infotech has developed a well-earned and respected reputation in the Europe, Middle East, and Africa (EMEA) region of the world. Now it has set its sights squarely on the North American market. To reach this target, ICICI-Infotech has developed an intriguing strategy to attract new customers. This research note explores this strategy to assist you in determining whether ICICI-Infotech and its enterprise resource planning (ERP) offering, ORION, makes sense for your company, deserving a closer inspection and careful consideration...