SSA Global--The Right Product Strategy
Olin Thompson - November 5, 2004

Product Strategy Overview

SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy. SSA Global does have a clear product strategy for customers, yet the company needs to continue to communicate this message to newly acquired customers to provide them reassurance regarding SSA Global's future product direction...