Jack Link's Beef Jerky Case Study: "Wal-Mart Didn't Make Me Do It"
Part One: RFID Philosophy for SMEs and Company Background
Joseph J. Strub - March 8, 2005

Introduction

Companies have been implementing radio frequency identification (RFID) technology at the not-too-subtle but benign pressures being applied by their largest customers--customers like Wal-Mart, Department of Defense, and Target, just to name a few. This case study looks at one company who did not wait to be dragged into an RFID environment. Its approach and rationale may spur others to take a similar, proactive position. Read on to see if this idea applies to you and your organization...