Vendors Beware! It’s Not What You Say, It’s How You Say It.

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Article Overview

Vendors Beware! It’s Not What You Say, It’s How You Say It.
D. Geller - August 22, 2000

Overview

Like most Associate Professors, Dr. Daniel Berleant has to apply for funding to support his research and graduate students. So he writes proposals. Naturally he wins some and he loses some. Being a scientist, after all, he wondered whether there were factors beyond the content of the proposals that affected the chances of success. So he did a study, which was published in the Communications of the ACM, a leading professional journal...

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