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The ROI Dilemma - Part 1 - Look at how bad you Look!
Bob Riefstahl - January 17, 2003

The Situation

I sent the CFO a letter two months ago explaining why she should consider looking at new software. I told her I would contact her at precisely 8:00AM 12 December. At that time, her Administrative Assistant told me “I’m sorry, she’s in a meeting. Can I take a message?” Being the persistent salesperson that I am, I’ve called five times since. I was never able to contact her...


 
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