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Poor Data Quality Means A Waste of Money
Olin Thompson - September 23, 2003

What Is Data Quality?

When reality and the data in your system do not agree, you have a data quality problem. The system says you have 10,000 cases but you actually have 9,850. A customer's ship-to address is out of date. You have the same piece of information in two places in two applications or even two systems, but they do not agree...


 
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