Mobilizing Change
Part Two: The Case for Action Method
Bronwyn Evans - October 2, 2003

The Approach

The best way to develop the projected benefits is to workshop these, then to prepare your case for action document and have it reviewed by the contributors. Some people conduct interviews and analyses of operations. The problem with this approach is that it takes a lot of effort and generally results in conflicting opinions in some areas. This approach also involves looking at what is done now and the analyst then determines how it could be done better. It doesn’t involve the participants in the development of the result. Involvement, engagement and contribution are all critical to gaining buy in and commitment to an endeavour...